The problem
The store was moving from lifestyle accessories to supplements a few days before launch. Categories were empty, the copy was off-niche, Add to Cart was hidden on product cards, and search engines and AI assistants had almost nothing structured to read.
What I built
- Four new categories covering all 58 products, a rebuilt hero, FAQ and About page, and a site-wide copy sweep.
- Fixes traced to their root cause: a hover-only Add to Cart, a black on black product button, blurry photos on phones.
- Real headings on every collection, structured data for the brand, products, breadcrumbs and FAQs, and noindex on thin pages.
- SEO titles and descriptions for every product and collection, and answers set up so AI assistants describe the brand in its own words.
- Unsupported claims removed, with the owner’s agreement.
How I proved it
47.9 to 79.9measured score, from D to B
58/58product pages with valid product data
40numbered before and after pairs in the report
The result
Launched on time and measured after. The owner went on to refer another brand to me.